Concealed Faces

Website Design

Makeup Artist Website

About the project

Client

Concealed Faces

Role

UI Designer

Serivce

Web Design

Duration

8 Weeks

As a freelance makeup artist, my client sought to expand their reach and streamline their business operations by establishing an online presence. The goal was to create a visually stunning and user-friendly Shopify ecommerce website that would showcase their makeup services, products, and portfolio while providing a seamless shopping experience for customers.

  • Showcase Makeup Services
  • Highlight Product Offerings
  • Simplify Appointment Booking System
  • Provide Product Purchasing
  • Build Brand Identity beyond Instagram
  • Optimise User Experience
  • Enhance SEO Performance
  • Drive Sales & Conversions

Project execution

Discovery & Planning: Conducted thorough discussions with the client to understand their brand identity, target audience, and business objectives. Collaboratively outlined the website’s structure, features, and design preferences.

Design & Development:

  • Created wireframes and mockups to visualise the layout, user flow, and overall aesthetic of the website.
  • Implemented a clean and modern design with high-quality visuals to highlight the client’s makeup artistry and products.
  • Optimised the website for mobile responsiveness to ensure a seamless browsing and shopping experience across devices.

Content Creation & Integration: Curated compelling copywriting to effectively communicate the client’s brand story, services, and product descriptions.
Integrated engaging multimedia content, such as professional photography and videos showcasing the client’s makeup skills and portfolio.

Testing & Optimisation: Conducted rigorous testing to identify and resolve any usability issues, bugs, or performance issues.
Implemented search engine optimization (SEO) best practices to improve the website’s visibility and rankings on search engines.

Project results

The Shopify ecommerce website provided the client with a powerful platform to showcase their makeup artistry, portfolio, and product offerings to a broader audience, expanding their online presence and brand recognition.

Overall, the project successfully achieved its objectives of creating a visually appealing, user-friendly, and effective ecommerce platform for the client, positioning them for continued success in the competitive makeup industry in Melbourne, Australia.