LinkedIn Management Tool
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UX/UI Design
LinkedIn Management Tool
About the project
Client
Campainless
Role
Web Designer
Serivce
Web Design
Duration
14 Week
I led the design and prototyping of the Campainless website and platform, focusing on creating a seamless user experience for managing and optimising LinkedIn ad campaigns. Over a 12-week period, we developed a robust tool that automates routine tasks, ensures adherence to best practices, and provides AI-driven optimisation recommendations.
Project execution
Week 1-2: Discovery & Research
- Stakeholder interviews helped us understand project goals and user needs.
- Competitor analysis identified key features and design trends.
- User personas and journey maps guided the design process.
Week 3-4: Concept Development
- Initial design concepts were brainstormed and sketched.
- Low-fidelity wireframes outlined the website structure and key functionalities.
- Stakeholder feedback led to reviewed and refined wireframes.
Week 5-6: Design & Iteration
- High-fidelity mockups for the website and platform interfaces were created.
- A clean, user-friendly design aligned with the Campainless brand.
- Design reviews and iterative improvements based on feedback were conducted.
Week 7-8: Prototyping
- Interactive prototypes simulated user interactions and workflows.
- A group of target users tested the prototypes, providing feedback on usability and functionality.
- Prototypes were refined to address identified issues and enhance the user experience.
Project results
- Streamlined User Experience: The intuitive design and clear navigation of the Campainless platform significantly improved user engagement and satisfaction.
- Efficient Task Automation: Users can now automate routine LinkedIn ad management tasks, saving time and reducing manual effort.
- Best Practice Compliance: The platform ensures that all ads conform to industry best practices, enhancing ad performance and compliance.
- AI-Driven Optimisation: Powerful AI-generated recommendations help users optimise their LinkedIn ad campaigns for maximum impact.